Nintendo inks agreement with Collab Asia to monetise game content

In May 2021, Collab Asia became the first MCN from outisde of Japan to sign a content licensing deal with Nintendo.

Nintendo has inked a new licensing agreement with digital content studio and talent network, Collab Asia.  According to its press release, the agreement, named Collab Asia Game Streamers, will monetise gameplay footage derived from Nintendo game content, accelerating support for the production, distribution, and monetisation of live game videos.

Collab Asia’s creators are approved to monetise Nintendo game content through the several methods which include Facebook Game Streamer, Facebook Level Up programme, Niconico Creators programme, Niconico Channel, OPENREC Creators programme, Twitch Affiliate programme and Twitch Partner programme, and YouTube Partner programme.

“As the premier digital media partner for creators, brands, and media platforms in Asia, we understand that people are consuming more content and creating more content than ever before across Asia. As part of this, we look forward to enabling our creators to responsibly create content using Nintendo’s unparalleled intellectual property, storied titles, and legendary characters,” Eugene Choi, the CEO and co-founder of Collab Asia said.

In an email to MARKETING-INTERACTIVE, Choi said that the partnership would cover game streamers in Collab Asia Network in and out of Japan, provided that they are on the list of creators that is submitted to Nintendo, that have posted or will post Nintendo content.

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