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COLLAB ASIA'S
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Our team is made up of many unique individuals that collectively contribute to our company’s vision and mission. Each of us brings something special to the table to create a culture that advocates positivity and the continued growth of our industry. Hear their thoughts and insights on the Collab Asia blog.

GOOD READS

Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.

Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.

Connecting With Southeast Asian Gamers

Connecting With Southeast Asian Gamers

Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.

Jerry Soer
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Instagram Influencers Singapore

Instagram Influencers Singapore

The 101 on influencer marketing on Instagram.

Collab Asia
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Social Media Influencers In Singapore

The Top 15 Social Media Influencers in Singapore

Is Influencer Marketing effective in Singapore?

Collab Asia
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Content Marketing in Singapore

Diamond Opportunities in Content Marketing

Why is Content Marketing Important in Singapore?

Collab Asia
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DON'T RUSH YOUR APOLOGIES

DON'T RUSH YOUR APOLOGIES

What to do when you've been cancelled.

Collab Asia
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WHAT IS 'GOOD' CONTENT ON YOUTUBE

WHAT IS 'GOOD' CONTENT ON YOUTUBE

Can a Youtube video be "good" or "bad?" It depends on a delicate balance between creators, users, and advertisers in the Youtube ecosystem.

Collab Asia
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Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.

Oasis
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How Nintendo is helping APAC gamers monetize gameplay footage

How Nintendo is helping APAC gamers monetize gameplay footage

Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from a Collab Asia gaming creator Sena.

The Drum
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The rise, fall, and pivot of multichannel networks

The rise, fall, and pivot of multichannel networks

Our Co-Founder and CEO weighs in on the MCN landscape in Asia.

Tech in Asia
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Nintendo inks agreement with Collab Asia to monetise game content

Nintendo inks agreement with Collab Asia to monetise game content

In May 2021, Collab Asia became the first MCN from outisde of Japan to sign a content licensing deal with Nintendo.

Marketing Interactive
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OK Boomer: Decoding Asia’s Gen Z

OK Boomer: Decoding Asia’s Gen Z

Learn how your marketing strategy should be tailored to Asian Gen Z.

Jumpstart
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YouTube Trending: What & Why?

YouTube Trending: What & Why?

What does the "trending tab" on YouTube mean for content creators?

Pritish Agarwal
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Connecting With Southeast Asian Gamers

Connecting With Southeast Asian Gamers

Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.

Jerry Soer
Read Here >

EXPLORE

Instagram Influencers Singapore

Instagram Influencers Singapore

The top Instagram influencers in Singapore and how to work with them.

Read Here >
Social Media Influencers In Singapore

Social Media Influencers In Singapore

As the social media influencer culture in Singapore grows, brands are presented with a larger pool of talent available to represent their vision. So, who are the most influential creators in Singapore?

Read Here >
Content Marketing in Singapore

Content Marketing in Singapore

What is Content Marketing and why is it so important? In this article, we will explore this topic and guide you through your next content strategy.

Read Here >
DON'T RUSH YOUR APOLOGIES

DON'T RUSH YOUR APOLOGIES

How should creators handle backlash? The truth is, mistakes happen and internet backlash does not have to spell the end of your career. Our Talent Manager, Yves Bondoc, shares his tips on how to get it right the first time.

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WHAT IS 'GOOD' CONTENT ON YOUTUBE

WHAT IS 'GOOD' CONTENT ON YOUTUBE

What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.

Read Here >
Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.

Read Here >
DON'T RUSH YOUR APOLOGIES

DON'T RUSH YOUR APOLOGIES

How should creators handle backlash? The truth is, mistakes happen and internet backlash does not have to spell the end of your career. Our Talent Manager, Yves Bondoc, shares his tips on how to get it right the first time.

Read Here >
WHAT IS 'GOOD' CONTENT ON YOUTUBE

WHAT IS 'GOOD' CONTENT ON YOUTUBE

What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.

Read Here >
HOW TO APPLY CREATIVITY IN OUR DAILY LIFE?

HOW TO APPLY CREATIVITY IN OUR DAILY LIFE?

If you have not heard of Graphika, it is an international annual multimedia design conference based in Manila, the Philippines, that has been going on for 16 years. Collab Asia has sent 8 individuals of creatives from across our eight offices to attend this one of the most significant creative events globally.

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Creating compelling videos for Gen Z

Creating compelling videos for Gen Z

Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.

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Collab Asia Creative Views

Collab Asia Creative Views

A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia

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Music in 2021

Music in 2021

Head of SEA, Jerry has always been a 90's kid, but he has no problem with keeping up with what's trending in music and what it takes to make successful music and music videos for this generation of GenZers and millennials. Factors like eye-popping visuals and how to utilize growing platforms like TikTok are key, but most importantly localizing how content is viewed and marketed in each market.

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Collab Asia Journey: Nancy Ton

Collab Asia Journey: Nancy Ton

Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.

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Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.

Read Here >
How Nintendo is helping APAC gamers monetize gameplay footage

How Nintendo is helping APAC gamers monetize gameplay footage

Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from Collab Asia gaming creator Sena.

Read Here >
The rise, fall, and pivot of multichannel networks

The rise, fall, and pivot of multichannel networks

Collab Asia's Co-Founder and CEO, Eugene Choi, joined Tay Tian Wen from Tech in Asia to talk about the rise and fall of multichannel networks, and whether or not he sees MCNs in Asia following the same path as their North American counterparts.

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Nintendo inks agreement with Collab Asia to monetise game content

Nintendo inks agreement with Collab Asia to monetise game content

In May 2021, Collab Asia became the first MCN from outside of Japan to sign a content licensing deal with Nintendo, allowing Collab Asia creators to monetize their Nintendo gameplay on certain channels.

Read Here >
OK Boomer: Decoding Asia’s Gen Z

OK Boomer: Decoding Asia’s Gen Z

Learn how to approach Asia's Gen Z and the differences in behaviour when it comes to their digital consumption, purchasing, and content watching habits.

Read Here >
LIFE ON WHEELS

LIFE ON WHEELS

Working towards diversity in our community is one of our biggest goals. We are proud to have creators like Ryoko Nakajima from Japan, who shares her perspective of Life on Wheels through her YouTube channel.

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Instagram Influencers Singapore

Instagram Influencers Singapore

The top Instagram influencers in Singapore and how to work with them.

Read Here >
Social Media Influencers In Singapore

Social Media Influencers In Singapore

As the social media influencer culture in Singapore grows, brands are presented with a larger pool of talent available to represent their vision. So, who are the most influential creators in Singapore?

Read Here >
Content Marketing in Singapore

Content Marketing in Singapore

What is Content Marketing and why is it so important? In this article, we will explore this topic and guide you through your next content strategy.

Read Here >