Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.
Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.
Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
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Is Influencer Marketing effective in Singapore?
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Why is Content Marketing Important in Singapore?
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Can a Youtube video be "good" or "bad?" It depends on a delicate balance between creators, users, and advertisers in the Youtube ecosystem.
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Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.
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Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from a Collab Asia gaming creator Sena.
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Our Co-Founder and CEO weighs in on the MCN landscape in Asia.
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In May 2021, Collab Asia became the first MCN from outisde of Japan to sign a content licensing deal with Nintendo.
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Learn how your marketing strategy should be tailored to Asian Gen Z.
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What does the "trending tab" on YouTube mean for content creators?
Read Here >Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.
Read Here >The top Instagram influencers in Singapore and how to work with them.
Read Here >As the social media influencer culture in Singapore grows, brands are presented with a larger pool of talent available to represent their vision. So, who are the most influential creators in Singapore?
Read Here >What is Content Marketing and why is it so important? In this article, we will explore this topic and guide you through your next content strategy.
Read Here >How should creators handle backlash? The truth is, mistakes happen and internet backlash does not have to spell the end of your career. Our Talent Manager, Yves Bondoc, shares his tips on how to get it right the first time.
Read Here >What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.
Read Here >Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.
Read Here >How should creators handle backlash? The truth is, mistakes happen and internet backlash does not have to spell the end of your career. Our Talent Manager, Yves Bondoc, shares his tips on how to get it right the first time.
Read Here >What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.
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If you have not heard of Graphika, it is an international annual multimedia design conference based in Manila, the Philippines, that has been going on for 16 years. Collab Asia has sent 8 individuals of creatives from across our eight offices to attend this one of the most significant creative events globally.
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Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.
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A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia
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Head of SEA, Jerry has always been a 90's kid, but he has no problem with keeping up with what's trending in music and what it takes to make successful music and music videos for this generation of GenZers and millennials. Factors like eye-popping visuals and how to utilize growing platforms like TikTok are key, but most importantly localizing how content is viewed and marketed in each market.
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Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.
Read Here >Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.
Read Here >Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from Collab Asia gaming creator Sena.
Read Here >Collab Asia's Co-Founder and CEO, Eugene Choi, joined Tay Tian Wen from Tech in Asia to talk about the rise and fall of multichannel networks, and whether or not he sees MCNs in Asia following the same path as their North American counterparts.
Read Here >In May 2021, Collab Asia became the first MCN from outside of Japan to sign a content licensing deal with Nintendo, allowing Collab Asia creators to monetize their Nintendo gameplay on certain channels.
Read Here >Learn how to approach Asia's Gen Z and the differences in behaviour when it comes to their digital consumption, purchasing, and content watching habits.
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Working towards diversity in our community is one of our biggest goals. We are proud to have creators like Ryoko Nakajima from Japan, who shares her perspective of Life on Wheels through her YouTube channel.
Read Here >The top Instagram influencers in Singapore and how to work with them.
Read Here >As the social media influencer culture in Singapore grows, brands are presented with a larger pool of talent available to represent their vision. So, who are the most influential creators in Singapore?
Read Here >What is Content Marketing and why is it so important? In this article, we will explore this topic and guide you through your next content strategy.
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