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Our team is made up of many unique individuals that collectively contribute to our company’s vision and mission. Each of us brings something special to the table to create a culture that advocates positivity and the continued growth of our industry. Hear their thoughts and insights on the Collab Asia blog.

GOOD READS

Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.

Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.

YouTube Trending: What & Why?

What does the "trending tab" on YouTube mean for content creators?

Pritish Agarwal
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YouTube Trending: What & Why?

What does the "trending tab" on YouTube mean for content creators?

Pritish Agarwal
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Collab Asia Journey: Nancy Ton

Director of Accounting Nancy Ton writes on her career journey through the sport of Kendo.

Nancy Ton
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Music in 2021

Music for this generation and how to create relevant content for them.

Jerry Soer
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Collab Asia Creative Views

The newest trends and best practices created by our group of creative colleagues.

Creatives Team
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Creating compelling videos for Gen Z

Head of SEA Jerry Soers talks to Campaign Asia about how to make successful content for GenZers.

Jerry Soer
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EXPLORE

Creating compelling videos for Gen Z

Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.

Read Here >

MoneyFM: Content Consumption Trends in SEA

Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >

China Daily: Forieng Content in China

Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.

Read Here >

Japan News: Junya Joins Collab Asia

Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.

Read Here >

OK Boomer: Decoding Asia’s Gen Z

Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >

Collab Asia Creative Views

A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia

Read Here >

Creating compelling videos for Gen Z

Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.

Read Here >

Collab Asia Creative Views

A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia

Read Here >

Music in 2021

Head of SEA, Jerry has always been a 90's kid, but he has no problem with keeping up with what's trending in music and what it takes to make successful music and music videos for this generation of GenZers and millennials. Factors like eye-popping visuals and how to utilize growing platforms like TikTok are key, but most importantly localizing how content is viewed and marketed in each market.

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YouTube Content ID: What Works

Rights management and the use of Content ID is no longer just for the biggest labels and networks, but increasingly relevant for all media companies as well as individual content creators. Our head of Content Management Pritish Agarwal gives an overview of how it works and its different use-cases.

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Clubhouse 101

Everyone is talking about Clubhouse. Whether you are using it to hear more from your favourite industry expert, or to listen to someone literally doing nothing, Clubhouse is the new platform to be looking out for this 2021. But how to even start?Podcast innovators, Squadcast, write on best practices and how to get the ball rolling.

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YouTube Trending: What & Why?

How does the Trending tab on Youtube actually work, and what impact does it have to have your content featured there? Our Head of Content Management Pritish Agarwal summarizes what it means for content creators, brands, and media companies.

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Collab Asia Journey: Nancy Ton

Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.

Read Here >

MoneyFM: Content Consumption Trends in SEA

Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >

China Daily: Forieng Content in China

Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.

Read Here >

Japan News: Junya Joins Collab Asia

Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.

Read Here >

OK Boomer: Decoding Asia’s Gen Z

Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >

Viral Videos: Cuteness Pays

Ever wonder why some videos go viral? What does it take to make it to the trending list? Raffi Kamalian, our Head of Greater China spoke to Channel NewsAsia on why some videos succeed, why some don't, and why everyone wants to share them.

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ROI & Social Media

Our Head of SEA and VP of Partnerships Jerry Soer featured on Telum Media to share the trends for 2021. Major trends like short-form clips to build awareness, long-form & livestream, and localizing content.

Read Here >