COLLAB ASIA'S
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Our team is made up of many unique individuals that collectively contribute to our company’s vision and mission. Each of us brings something special to the table to create a culture that advocates positivity and the continued growth of our industry. Hear their thoughts and insights on the Collab Asia blog.

GOOD READS

Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.

Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.

YouTube Trending: What & Why?

What does the "trending tab" on YouTube mean for content creators?

Pritish Agarwal
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YouTube Trending: What & Why?

What does the "trending tab" on YouTube mean for content creators?

Pritish Agarwal
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Collab Asia Journey: Nancy Ton

Director of Accounting Nancy Ton writes on her career journey through the sport of Kendo.

Nancy Ton
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Music in 2021

Music for this generation and how to create relevant content for them.

Jerry Soer
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Collab Asia Creative Views

The newest trends and best practices created by our group of creative colleagues.

Creatives Team
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Creating compelling videos for Gen Z

Head of SEA Jerry Soers talks to Campaign Asia about how to make successful content for GenZers.

Jerry Soer
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EXPLORE

Creating compelling videos for Gen Z

Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.

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MoneyFM: Content Consumption Trends in SEA

Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

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China Daily: Forieng Content in China

Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.

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Japan News: Junya Joins Collab Asia

Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.

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OK Boomer: Decoding Asia’s Gen Z

Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

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Collab Asia Creative Views

A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia

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Connecting With Southeast Asian Gamers

From sponsorships, influencer endorsements, to in-game activations - our Head of SEA and VP of Partnerships Jerry Soer breaks down the different ways that brands can engage the Gaming community and unleash the potential of innovation while using a variety of audience outreach tools to support brand goals.

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Collab Asia Journey: Nancy Ton

Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.

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MoneyFM: Content Consumption Trends in SEA

Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >

China Daily: Forieng Content in China

Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.

Read Here >

Japan News: Junya Joins Collab Asia

Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.

Read Here >

OK Boomer: Decoding Asia’s Gen Z

Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >

Viral Videos: Cuteness Pays

Ever wonder why some videos go viral? What does it take to make it to the trending list? Raffi Kamalian, our Head of Greater China spoke to Channel NewsAsia on why some videos succeed, why some don't, and why everyone wants to share them.

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ROI & Social Media

Our Head of SEA and VP of Partnerships Jerry Soer featured on Telum Media to share the trends for 2021. Major trends like short-form clips to build awareness, long-form & livestream, and localizing content.

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