loading
Korea's Office

COLLAB ASIA'S
BLOG

Our team is made up of many unique individuals that collectively contribute to our company’s vision and mission. Each of us brings something special to the table to create a culture that advocates positivity and the continued growth of our industry. Hear their thoughts and insights on the Collab Asia blog.

GOOD READS

Whether you’re a brand, agency, creator or media platform, we've curated the latest news and trends to help you stay informed in the digital media world. You’ll also find similar press articles shared from the perspective of our team and other industry thought-leaders.

Lastly, we’ve created a section for you to get to know our company and our diverse team of colleagues better as they share articles personally written by them.

Connecting With Southeast Asian Gamers

Connecting With Southeast Asian Gamers

Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.

Jerry Soer
Read Here >

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

This is some text.
Read Here >

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

This is some text.
Read >

Heading

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique.

This is some text.
Read >
Instagram Influencers Singapore

Instagram Influencers Singapore

The 101 on influencer marketing on Instagram.

Collab Asia
Read Here >
Social Media Influencers In Singapore

The Top 15 Social Media Influencers in Singapore

Is Influencer Marketing effective in Singapore?

Collab Asia
Read Here >
Content Marketing in Singapore

Diamond Opportunities in Content Marketing

Why is Content Marketing Important in Singapore?

Collab Asia
Read Here >
DON'T RUSH YOUR APOLOGIES

DON'T RUSH YOUR APOLOGIES

What to do when you've been cancelled.

Collab Asia
Read Here >
WHAT IS 'GOOD' CONTENT ON YOUTUBE

WHAT IS 'GOOD' CONTENT ON YOUTUBE

Can a Youtube video be "good" or "bad?" It depends on a delicate balance between creators, users, and advertisers in the Youtube ecosystem.

Collab Asia
Read Here >
Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.

Oasis
Read Here >
How Nintendo is helping APAC gamers monetize gameplay footage

How Nintendo is helping APAC gamers monetize gameplay footage

Learn how Collab Asia's partnership with Nintendo will help gaming creators, including commentary from a Collab Asia gaming creator Sena.

The Drum
Read Here >
The rise, fall, and pivot of multichannel networks

The rise, fall, and pivot of multichannel networks

Our Co-Founder and CEO weighs in on the MCN landscape in Asia.

Tech in Asia
Read Here >
Nintendo inks agreement with Collab Asia to monetise game content

Nintendo inks agreement with Collab Asia to monetise game content

In May 2021, Collab Asia became the first MCN from outisde of Japan to sign a content licensing deal with Nintendo.

Marketing Interactive
Read Here >
OK Boomer: Decoding Asia’s Gen Z

OK Boomer: Decoding Asia’s Gen Z

Learn how your marketing strategy should be tailored to Asian Gen Z.

Jumpstart
Read Here >
YouTube Trending: What & Why?

YouTube Trending: What & Why?

What does the "trending tab" on YouTube mean for content creators?

Pritish Agarwal
Read Here >
Connecting With Southeast Asian Gamers

Connecting With Southeast Asian Gamers

Learn how to leverage everything from sponsorships to influencer endorsements in the gaming industry.

Jerry Soer
Read Here >

EXPLORE

Instagram Influencers Singapore

Instagram Influencers Singapore

The top Instagram influencers in Singapore and how to work with them.

Read Here >
Social Media Influencers In Singapore

Social Media Influencers In Singapore

As the social media influencer culture in Singapore grows, brands are presented with a larger pool of talent available to represent their vision. So, who are the most influential creators in Singapore?

Read Here >
Content Marketing in Singapore

Content Marketing in Singapore

What is Content Marketing and why is it so important? In this article, we will explore this topic and guide you through your next content strategy.

Read Here >
DON'T RUSH YOUR APOLOGIES

DON'T RUSH YOUR APOLOGIES

How should creators handle backlash? The truth is, mistakes happen and internet backlash does not have to spell the end of your career. Our Talent Manager, Yves Bondoc, shares his tips on how to get it right the first time.

Read Here >
WHAT IS 'GOOD' CONTENT ON YOUTUBE

WHAT IS 'GOOD' CONTENT ON YOUTUBE

What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.

Read Here >
Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Serial entrepreneur Allen Lee on why it’s dangerous to highlight one-in-a-million founder stories

Allen Lee, Collab Asia's Co-Founder and COO, shares his journey from investment banking to entrepreneurship, experience with failure, and thoughts on successfully doing business in Asia.

Read Here >
DON'T RUSH YOUR APOLOGIES

DON'T RUSH YOUR APOLOGIES

How should creators handle backlash? The truth is, mistakes happen and internet backlash does not have to spell the end of your career. Our Talent Manager, Yves Bondoc, shares his tips on how to get it right the first time.

Read Here >
WHAT IS 'GOOD' CONTENT ON YOUTUBE

WHAT IS 'GOOD' CONTENT ON YOUTUBE

What's in a video? Collab's Head of Content Management Pritish Agarwal discusses the nuances in content and if it could definitively be considered 'good' or 'bad,' framing the delicate balance between creators, users and advertisers in the YouTube ecosystem.

Read Here >
HOW TO APPLY CREATIVITY IN OUR DAILY LIFE?

HOW TO APPLY CREATIVITY IN OUR DAILY LIFE?

If you have not heard of Graphika, it is an international annual multimedia design conference based in Manila, the Philippines, that has been going on for 16 years. Collab Asia has sent 8 individuals of creatives from across our eight offices to attend this one of the most significant creative events globally.

Read Here >
Creating compelling videos for Gen Z

Creating compelling videos for Gen Z

Creating content for a generation that wants everything immediately is no easy feat. But understanding these market trends is one thing that Collab Asia does best. Emerging media platform Campaign Asia talks to our Head of SEA on how to create successful content for GenZers. A quick deep dive into what works and why. Everything from the different types of platforms to how short-form and long-form content can make an impact.

Read Here >
Collab Asia Creative Views

Collab Asia Creative Views

A voluntary group of like-minded staff have now put together a sharing deck for all of you, which highlights some of these learnings and more importantly, how being a creative person impacts them personally and in the work they do at Collab Asia

Read Here >
Music in 2021

Music in 2021

Head of SEA, Jerry has always been a 90's kid, but he has no problem with keeping up with what's trending in music and what it takes to make successful music and music videos for this generation of GenZers and millennials. Factors like eye-popping visuals and how to utilize growing platforms like TikTok are key, but most importantly localizing how content is viewed and marketed in each market.

Read Here >
Collab Asia Journey: Nancy Ton

Collab Asia Journey: Nancy Ton

Nancy Ton as Director of Accounting in Japan, has a thought: Failure by definition literally means “lack of success”. But to her, failure was just a temporary setback to test the mettle of a person’s motivation until their goals came to fruition. How did she come to that thought? Through, studying the art and discipline of Kendo. She was able to use this ancient sport to establish a powerful direction in her life and that by applying the skills that she has learnt, it lead her setting her strength in adaptability and keeping calm in tough situations.

Read Here >
MoneyFM: Content Consumption Trends in SEA

MoneyFM: Content Consumption Trends in SEA

Millennials dominated the Internet during its boom days, but Gen Z is the talk of the town now. For brands wishing to access this demographic, it can be convenient to apply the same digital marketing approach to Gen Z as they did for millennials. But the truth is that millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >
China Daily: Forieng Content in China

China Daily: Forieng Content in China

Ms Yeah, a Chinese influencer famous for videos in which she cooks up dishes using everyday office supplies and equipment, has made a name for herself on online platforms, where she has over 10 million subscribers. Delivering high-quality videos is made easier for Ms Yeah thanks to Collab Asia translating content for her official Japanese and Korean language channels.

Read Here >
Japan News: Junya Joins Collab Asia

Japan News: Junya Joins Collab Asia

Junya is the first and only in Japan to have more than 10 million followers on TikTok, and recently opened a YouTube channel, posted a summary video of the videos posted on TikTok, and also registered with the number of views with the momentum of breakthrough. It is a remarkable creator who is growing the number of people.

Read Here >
OK Boomer: Decoding Asia’s Gen Z

OK Boomer: Decoding Asia’s Gen Z

Eugene Choi, CEO, and Co-founder at Los Angeles-based digital media company Collab’s venture-backed Asia spin-off Collab Asia talks to Jumpstart about approaching Asia’s Gen Z. Revealing the truth of millennials and Gen Zers grew up in drastically different societal contexts and Internet landscapes, and the tried-and-tested strategies are unlikely to last long.

Read Here >
Viral Videos: Cuteness Pays

Viral Videos: Cuteness Pays

Ever wonder why some videos go viral? What does it take to make it to the trending list? Raffi Kamalian, our Head of Greater China spoke to Channel NewsAsia on why some videos succeed, why some don't, and why everyone wants to share them.

Read Here >
ROI & Social Media

ROI & Social Media

Our Head of SEA and VP of Partnerships Jerry Soer featured on Telum Media to share the trends for 2021. Major trends like short-form clips to build awareness, long-form & livestream, and localizing content.

Read Here >
Instagram Influencers Singapore

Instagram Influencers Singapore

The top Instagram influencers in Singapore and how to work with them.

Read Here >
Social Media Influencers In Singapore

Social Media Influencers In Singapore

As the social media influencer culture in Singapore grows, brands are presented with a larger pool of talent available to represent their vision. So, who are the most influential creators in Singapore?

Read Here >
Content Marketing in Singapore

Content Marketing in Singapore

What is Content Marketing and why is it so important? In this article, we will explore this topic and guide you through your next content strategy.

Read Here >